{"id":144,"date":"2005-06-27T21:56:51","date_gmt":"2005-06-27T21:56:51","guid":{"rendered":"http:\/\/localhost\/dausse\/benoit\/?p=144"},"modified":"2005-06-27T21:56:51","modified_gmt":"2005-06-27T21:56:51","slug":"les-blogs-nouvel-outil-marketing-au-profit-des-lancements-de-produits-et-de-soutien-des-marques","status":"publish","type":"post","link":"http:\/\/benoit.dausse.com\/fr\/les-blogs-nouvel-outil-marketing-au-profit-des-lancements-de-produits-et-de-soutien-des-marques\/","title":{"rendered":"Les blogs nouvel outil marketing au profit des lancements de produits et de soutien des marques"},"content":{"rendered":"<p>Les echos signent un article interessant intitul&eacute; <a href=\"http:\/\/www.lesechos.fr\/journal20050627\/lec1_competences\/4284413.htm\" hreflang=\"fr\" onclick=\"window.open(this.href,'_blank');return false;\">\u00ab\u00a0<em>Comment les marques infiltrent les blogs<\/em>\u00ab\u00a0<\/a>. A titre d&rsquo;exemples, le quotidien revient sur les exp&eacute;riences de placement de produits aupr&egrave;s de bloggueurs connus et reconnus de nouveaux mobiles par <a href=\"http:\/\/siemens.typepad.com\/\" hreflang=\"fr\" onclick=\"window.open(this.href,'_blank');return false;\">Siemens<\/a> et <a href=\"http:\/\/rodrigo.typepad.com\/nokia7710\/\" hreflang=\"fr\" onclick=\"window.open(this.href,'_blank');return false;\">Nokia<\/a>. Autre exp&eacute;rimentation le blog d&eacute;di&eacute; &agrave; une marque, telle l&rsquo;initiative tent&eacute;e par <a href=\"http:\/\/www.journaldemapeau.fr\/blog\/\" hreflang=\"fr\" onclick=\"window.open(this.href,'_blank');return false;\">Vichy<\/a> avec plus ou moins de succ&egrave;s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les echos signent un article interessant intitul&eacute; \u00ab\u00a0Comment les marques infiltrent les blogs\u00ab\u00a0. A titre d&rsquo;exemples, le quotidien revient sur les exp&eacute;riences de placement de&hellip; <a class=\"more-link\" href=\"http:\/\/benoit.dausse.com\/fr\/les-blogs-nouvel-outil-marketing-au-profit-des-lancements-de-produits-et-de-soutien-des-marques\/\">Lire la suite<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","hentry","category-weblogs"],"views":402,"_links":{"self":[{"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":0,"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"wp:attachment":[{"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benoit.dausse.com\/fr\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}