{"id":781,"date":"2022-06-11T15:41:00","date_gmt":"2022-06-11T14:41:00","guid":{"rendered":"http:\/\/benoit.dausse.com\/?p=781"},"modified":"2026-03-05T00:10:33","modified_gmt":"2026-03-04T23:10:33","slug":"le-call-tracking-outil-de-mesure-multicanal","status":"publish","type":"post","link":"http:\/\/benoit.dausse.com\/en\/le-call-tracking-outil-de-mesure-multicanal\/","title":{"rendered":"Call Tracking, or call tracking, is a powerful multi-channel measurement tool!"},"content":{"rendered":"

\"98845696\"<\/a>Demystifying Call Tracking<\/em><\/strong><\/h2>\n

Call Tracking, or tracking the calls, has been around for several years, but for some, it still represents a kind of \"black box\" that's difficult to understand.
\nSimply mentioning the term \"Call Tracking\" during a conference, meeting, or casual discussion can result in a variety of different responses, depending on the profile of your audience.
\nFor the consumer, Call Tracking raises questions about privacy, while on the other side of the equation, entrepreneurs are concerned with the effectiveness of their advertising investments and are highly attentive to being reached by phone in a reliable and immediate manner.
\nPerformance marketing professionals have long understood the importance of such tracking tools in order to provide their clients with precise indicators on the actions they take on their behalf.<\/p>\n

It is time to reconcile all these parties by demystifying Call Tracking.<\/p>\n

Call Tracking allows you to accomplish many simple and effective tasks, such as:<\/p>\n

\u2013 Measure the effectiveness of your sales teams or service providers.
\n\u2013 Ensure that no contact is lost and will be followed up with.
\n\u2013 Indicate which channel, both online and offline, is the most effective.
\n\u2013 Track the performance of your lead acquisition campaigns.
\n\u2013 Provide you with a comprehensive view of each campaign.<\/p>\n

The end of the channel fragmentation!<\/strong><\/em><\/h2>\n

Today, thanks to the internet, marketing managers and agencies have become very good at measuring and directly attributing a contact (lead) to one or more online acquisition sources. But what happens when the same prospect picks up the phone to contact a business or merchant?
\nWithout Call Tracking, it is impossible to attribute a contact to a specific source, and all your marketing efforts can collapse in an instant!
\nFor some businesses, the phone channel represents a very significant portion of their daily contacts, and if these are not measured, it can call into question the entire marketing strategies and actions in place.<\/p>\n

To address the issue of fragmentation in communication channels, Call Tracking can be implemented in a simple and transparent way for the end consumer. Each point of contact a business has can be easily measured by replacing the traditional phone number at the point of sale with a \"tracked\" phone number, while still respecting, for example, the company's regional location.<\/p>\n

Now, the entire chain of your contact methods can be measured.<\/p>\n

\u2013 your website
\n\u2013 your mobile website
\n\u2013 your landing pages
\n\u2013 Your advertisement in a local newspaper.
\n\u2013 Your ad in a specialized directory.
\n\u2013 A classified ad
\n\u2013 Your promotion on a placemat
\n\u2013 Your TV or radio commercial
\n\u2013 Your social media (LinkedIn, Facebook, Instagram, etc.)
\n\u2013 your QR codes
\n\u2013 etc.<\/p>\n

As we can see here, Call Tracking is not only intended to measure call volumes but also to qualify the different communication channels.
\nIn another article, I will detail the \"best practices\" for Call Tracking and the performance indicators that Call Tracking allows you to obtain.<\/p>\n

To learn more about Call Tracking or to help you implement a Call Tracking service, contact me<\/a> directly.<\/p>","protected":false},"excerpt":{"rendered":"

Demystifier le Call Tracking Le Call Tracking, ou suivi d’appels, existe maintenant depuis plusieurs ann\u00e9es mais pour certains il repr\u00e9sente toujours une sorte de \u00ab\u00a0boite… Lire la suite<\/a><\/p>","protected":false},"author":1,"featured_media":783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[132],"tags":[155,165,156,131],"class_list":["post-781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-call-tracking","tag-call-metrics","tag-callanalytics","tag-numeros-trackes","tag-paypercall"],"views":1756,"_links":{"self":[{"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/posts\/781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":10,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"predecessor-version":[{"id":875,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/posts\/781\/revisions\/875"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/media\/783"}],"wp:attachment":[{"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}