{"id":663,"date":"2010-09-30T16:24:07","date_gmt":"2010-09-30T15:24:07","guid":{"rendered":"http:\/\/benoit.dausse.com\/?p=663"},"modified":"2026-03-04T19:54:17","modified_gmt":"2026-03-04T18:54:17","slug":"sortie-du-film-buried-sauvez-le-heros-grace-a-une-bande-annonce-interactive","status":"publish","type":"post","link":"http:\/\/benoit.dausse.com\/en\/sortie-du-film-buried-sauvez-le-heros-grace-a-une-bande-annonce-interactive\/","title":{"rendered":"Sortie du film Buried:  sauvez le h\u00e9ros gr\u00e2ce \u00e0 une bande-annonce interactive!"},"content":{"rendered":"<p><a href=\"http:\/\/www.buried-lefilm.com\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-667\" title=\"buried-lefilm\" src=\"http:\/\/benoit.dausse.com\/wp-content\/uploads\/2010\/09\/buried-lefilm.gif\" alt=\"\" width=\"200\" height=\"272\" \/><\/a>6 pieds sous terre. 90 minutes d\u2019oxyg\u00e8ne. 1 t\u00e9l\u00e9phone portable. Aucune Issue.<br \/>\nC&rsquo;est le sc\u00e9nario plut\u00f4t original du prochain thriller psychologique avec Ryan Reynolds dans le role de Paul Conroy le h\u00e9ros du film.<\/p>\n<p>Pour annoncer la sortie de ce film, le dispositif de promotion online mis en place par Orange Studio 37, Rezo Films et l&rsquo;agence Eggs est plut\u00f4t riche. Tout d&rsquo;abord une bande-annonce interactive depuis le web vers le mobile que je <a href=\"http:\/\/www.buried-lefilm.com\/\" target=\"_blank\" rel=\"noopener\">vous invite \u00e0 visiter<\/a> (voir vid\u00e9o ci-dessous). une fois que vous aurez particip\u00e9, vous serez invit\u00e9s \u00e0 faire d\u00e9couvrir la bande-annonce \u00e0 vos amis en renseignant leurs coordonn\u00e9es t\u00e9l\u00e9phoniques et emails afin qu&rsquo;ils soient \u00e9galement contact\u00e9s par Paul Conroy.<\/p>\n<p>Puis pour compl\u00e9ter le dispositif une<a href=\"http:\/\/www.facebook.com\/Buried.Sauvez.Paul.Conroy\" target=\"_blank\" rel=\"noopener\"> page Facebook<\/a> permet de comptabiliser le nombre d\u2019appels re\u00e7us par le h\u00e9ros. Plus vous serez nombreux \u00e0 jouer, plus il sera facile de localiser le pauvre Paul Conroy!<\/p>\n<p>On a vu d&rsquo;autres campagnes int\u00e9grant internet et t\u00e9l\u00e9phone mais celle-ci correspond tr\u00e8s bien au film puisque le h\u00e9ros a un seul moyen de communication: son portable. A vous de tester maintenant les diff\u00e9rents sc\u00e9narios propos\u00e9s dans la bande-annonce&#8230;<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/DPKjz0Eka_g&amp;hl=fr_FR&amp;fs=1&amp;rel=0\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/DPKjz0Eka_g&amp;hl=fr_FR&amp;fs=1&amp;rel=0\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>","protected":false},"excerpt":{"rendered":"<p>6 pieds sous terre. 90 minutes d\u2019oxyg\u00e8ne. 1 t\u00e9l\u00e9phone portable. Aucune Issue. C&rsquo;est le sc\u00e9nario plut\u00f4t original du prochain thriller psychologique avec Ryan Reynolds dans&hellip; <a class=\"more-link\" href=\"http:\/\/benoit.dausse.com\/en\/sortie-du-film-buried-sauvez-le-heros-grace-a-une-bande-annonce-interactive\/\">Lire la suite<\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[129,46,50],"class_list":["post-663","post","type-post","status-publish","format-standard","hentry","category-buzz-marketing","tag-buried","tag-buzz","tag-marketing-viral"],"views":699,"_links":{"self":[{"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/posts\/663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/comments?post=663"}],"version-history":[{"count":6,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/posts\/663\/revisions"}],"predecessor-version":[{"id":904,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/posts\/663\/revisions\/904"}],"wp:attachment":[{"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/media?parent=663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/categories?post=663"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/benoit.dausse.com\/en\/wp-json\/wp\/v2\/tags?post=663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}